If you are a business owner, you may have experienced something that I’ve seen many times before; the business seems to take a mind of its own. I’ve noticed this phenomena in all of the businesses I’ve marketed with, where my ideas seem to be the ones in charge. I've since learned how to take back the reins on my ideas so each can be expressed properly. Even if creative overflow isn't the cause of your disorganization, your business may still be experiencing chronic business frenzy - which is what I’ve decided to call this remarkable phenomena of complete business disorganization.
The treatment for this occurrence is to make organization as easy as possible for your business. Different organization methods may work for some businesses, and may not work for others. Whatever method your business uses to keep itself organized, the basics stay the same: define your goals, define your execution, get it done.
Define Why - Goals
A goal can be loosely redefined as a why. Consider just why you are putting your business online. For example, are you trying to reach new audiences, build a community or drive clicks to your website? Being able to clearly state why you are creating content online will lead you to create well defined, and valuable content.
Once you know why you’re going online, you’ll know where to place yourself.
Define How - Execution
You’ve made a goal, now what? Time to make it happen. This step may call for some expert help, but once you know what you want done, you need to determine how to do it. Do you open an e-commerce store, start a blog or market with display ads? There are many digital marketing channels available, and many easy mistakes. It is common for businesses to throw content at each marketing channel they can think of, which stretches your budget and your team thin.
The title of the blog now plays a role. Is your business organized enough to be optimized? Do you know your goals well enough to know which marketing channels will get you the best results for the lowest budget and effort?
Define Creation: Get it Done
You’ve gotten as far as deciding how you’re going to achieve your goal and where you’re going to market. Now, it’s time to start moving the meter. Content and ads need to be tailored to the marketing channel they will be hosted on, you wouldn’t post a blog to Instagram and expect it to do well. This is another area where the experts should be called in. Unfortunately in a blog post we don’t have enough time to go over each marketing channel in depth (stay tuned for more posts).
After you’ve made your content and written your ads, keep track of it all! These assets are valuable, and can be recycled to save time. Keep track of when and where it was posted so you don’t double post using a Google calendar, or whatever works best for your team.
Hopefully these tips help your business stay organized. Chronic business frenzy is very easy to develop. There are many aspects to business that you as an owner need to take care of, disorganization is bound to happen. Goals can help, but if you’ve already dug a marketing-hole that is too deep to fill in, I am more than happy to clean up your marketing mess.
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